Steven Macmillan, Guest
Waking Times
Edward Bernays was the master of influencing and shaping public opinion who developed upon the ideas of earlier social psychologists and the work of his uncle, Sigmund Freud, in order to create techniques to manipulate the subconscious desires of the masses.
Throughout his 103-year lifespan, the “father of public relations” was at the pinnacle of his field advising US Presidents Coolidge, Eisenhower, Hoover and Wilson, as well as inventor Thomas Edison, US industrialist Henry Ford and First Lady Eleanor Roosevelt. He also reportedly refused invitations by Hitler and Franco to work on fascist propaganda campaigns in Europe.
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