5 Stories The Media Missed While Obsessing Over The #StarbucksRedCup
When billionaire presidential hopeful Donald Trump inexplicably decided this week that boycotting Starbucks over the ‘de-Christmas-ization’ of their ubiquitous red holiday coffee cup was somehow a matter of national importance, the internet exploded — and American mainstream media fanned the flames.
People from every conceivable walk of life suddenly found themselves with a reason to rise up against the establishment coffee chain and scream in indignation about this newly-neutral — and cheerlessly Grinch-ified — affront to humanity. As if this inane insanity over an innocuous paper cup weren’t an embarrassing enough commentary on the U.S.’ populace’ lack of priorities — by Wednesday morning, the corporatocracy ever-so nobly answered the outrage: Dunkin’ Donuts unveiled its decidedly cheerful, appropriately Christmas-ized version of its holiday cup.
Yes, indeed. Starbucks’ apparent war on Christmas has now fully morphed into a de facto corporate Battle of the Paper Cups. People immediately responded by declaring their undying allegiance to either Team Grinch or Team Santa, conveniently ignoring the fact that these mega-corporations just figured out their most lucrative holiday marketing strategies — weeks before Thanksgiving even crossed people’s minds.